Name: * E-mail: *
BRAND QUESTIONNAIRE
1) What is the main Purpose of the company?
(Understanding the Purpose of the company will give ‘meaning’ & ‘direction’ to the company. Also, it will guide the decisions, strategy & actions to follow.)
 
2) What is the Vision of the company? for the coming years?
(Defining a Vision will help determine the overall desired outcomes for the future.)
 
3) What is the Goal of the company? (Immediate, Short Term & Long Term)
(Goal is more definite than Vision. Clear goals will then determine the action plan to follow.)
 
4) What are the Core Values of the company?
(Core Values are the basic principles that stay consistent and help make the company more credible.)
 
5) What are some Essence words that define the company?
(Essence words could be a sentence or a few words that capture the message of the company in the least amount of words.)
 
6) Who is your Target Audience?
(What is the demographic the company is targeted towards?)
 
7) Who are your competitors?
 
8) What is your company’s USP?
 
9) What are the unique strengths of the company?
(What are the things that make you unique and stand apart?)
 
10) What are the weaknesses of the company?
(What are the things that make things more challenging for you?)
 
11) Does the company have a Brand Promise? Can be defined in one line?
(The Brand Promise that it makes to the client what it will deliver.)
 
12) Does the current Brand Image communicate the Brand Promise clearly?
(The Brand Image is the Brand Promise made visual.)
 
13) Is your Brand Promise clear in the minds of your clients, management & employees?
(The Brand Promise that it makes to the client what it will deliver.)
 
WEBSITE QUESTIONNAIRE
1) What is the Purpose of the website?
(What is the main purpose that the website needs to fulfil?)
 
2) What are the Goals/ Success factors of the website?
(What you want the website to accomplish. Clear goals will then determine the action plan to follow.)
 
3) What is the primary message that needs to be communicated through the website?
 
4) What is the secondary message that needs to be communicated through the website?
 
5) Please provide the sitemap for the new website – e.g.: Home, About, Services, Gallery, Contact etc.
(Separate the navigation items with a comma, and provide sub-navigation in brackets)
 
6) Which sections would you like to have on the home page – e.g.: Slideshow Banner, News Ticker, Email Subscription, Testimonials, Footer, etc.
(Separate the navigation items with a comma, and provide sub-navigation in brackets)
 
7) Please define or provide examples of website styles that you like.
 
8) What aspects of your current website do you like?
 
9) What aspects of your current website do you dislike?
 
Verification Code *

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